Despite not being available until later this year (mid-September our spies tell us), Pink GHD fever is already starting to build. For example the search terms "pink ghd" and "pink ghds" are the two most popular searches on our website over the past month.

This got us thinking about why the pink ghd is just such a massively popular product. Obviously, there is is the charity angle. Most of us know someone who has been affected by breast cancer, but that is surely not the whole story (or else we'd all have monthly direct debits to the breast cancer charity of our choice).

With over 2/3rds of British consumers happy to own fake clothing, footwear, watches and other items according to a report by the BBC it should come as no surprise that there are a number of unethical companies selling fake GHD stylers.

Unlike fake handbags or fashion, buying fake GHDs throws up some problems beyond just breaking the law.  

As a professional styling tool which heats up to almost 200c (twice the boiling point of water!), the GHD Styler is subject to the higest standards of manufacturing as well as stringent quality assurance testing to ensure they are safe to use at home.  However, fake GHD stylers may not be manaufactured to the same standards, nor may they be made of components that can withstand the sort of extremes of temperature that genuine GHD styler components can. In short, fake GHDs could be potential deathtraps.