Where are ghd headed in 2010? A make or break year for ghd straighteners?

February 2nd, 2010

There are birthdays that we all remember… and some that signify changes that aren’t always that welcome (tell me about it, Ed.)   For our favourite brand of hair straighteners, ghd, 2010 marks the year that they turn 10.  That means a decade has passed since the launch of the now iconic ghd straighteners.

From the brand that rocked the world of hair dressing to its core, to the established and dominant force in professional hair styling, ghd hair straighteners have quite simply been the story of the past 10 years.  However, as ghd starts to write the story of its second decade it is becoming increasingly clear that the brand stands at a major crossroads.

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ghd hair straighteners - latest news!

December 6th, 2009

First up in the world of ghd hair straighteners, stock seems to be getting very limited on the ghd pink. We’ve only got three merchants left on our price comparison tables with any stock, and we’d wager that they will all sell out in the next couple of weeks (either that or expect so see the price skyrocket well above the RRP).

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4 quick tips for buying ghd hair straighteners at Christmas

November 22nd, 2009

Whoosh. What a weekend that was! Visitor numbers to Compareghd.com have gone through the roof and sales via our ghd retailer partners are sky high.  One thing is for certain, the Christmas rush as started!

Anyway, in celebration of the ghd Christmas rush and in anticipation of our ultimate ghd buying guide’s release later this week, we’ve put together 4 quick tips for those of you buying ghds this Christmas:

Tip 1:  The ghd Limited Editions Sell out Fast!

We are already seeing pretty limited availability for the ghd pretty in pink gift set. The 2009 pink ghd has been a sales sensation and there are no more stocks available to retailers, which means that when a website has sold out, it has sold out!

The ghd precious limited edition has better availability at the time of writing, but this will change as November gives way to December.  As this happens your chance of paying less than the RRP will be as likely as a foot of the white stuff come the 25th!

There are still some bargains to be had on the ghd precious and the ghd pink, but don’t wait any longer for these, as soon it will be RRP (or more!)

Tip 2: Picking the right ghds

ghd’s come in three sizes: normal, wide and mini.  We’ll be covering this in much more detail in our exclusive buying guide, but in short here is what you need to know:

ghd mini - buying for a boy or a girl with very short hair (or someone who wants just to create very tight spiral curls?)

ghd wides - these suit very thick, very long or some afro-caribbean hair.

normal - this covers most hair types, and styles.  Unless either the ghd mini or the ghd wides (also known as the ghd salon styler) have jumped out at you as the most obvious choice, then go with the normal ghd IV styler (or one of the limited editions which are both normal ghds) and you will be fine!

Tip 3: Fake ghds are guaranteed to spoil your Christmas

Whether you are buying for yourself or a loved one, don’t enter those card details until you are certain what you are buying is legitimate.  Please take just 5 minutes to read our guide to spotting and avoiding fake ghds (in the article menu at the top of the page).

Tip 4: You get the best deals at Compareghd.com

We’re independent, we don’t sell ghds ourselves, and we only list ghd hair straighteners in price order (cheapest first!)  Which pretty much makes us unique amongst ghd price comparison websites!  That’s why we are number 1!

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ghd hair straighteners - new adverts show a wicked sense of humour

November 19th, 2009

ghd has finally retired the “urban angel” / religious imagery adverts that have been the mainstay of their TV and press advertising for their range of ghd hair straighteners.

The new adverts by RKCR/ Y&R represent quite a major departure, and one that we welcome - they show the product!  A lot of the previous ghd adverts were very heavy on the film noir cues but reasonably light on ghd hair straighteners or people using them to straighten their hair.

This new advert, although still stunningly shot and featuring a continuation of the smart, sassy, ghd - wielding female lead, actually shows some hair being straightened and also a good close-up of the ghd IV styler itself.

The ethos of these new adverts is summed up in the slogan, “you can do anything with your hair”. This reflects the increased versatility of the ghd IV Styler, that was first introduced as the flagship ghd hair straightener in late 2006, replacing the ghd 3.1b.

The ghd IV Styler has a more rounded barrel and better performance, allowing you to create curls, flicks and waves as well as poker straight hair.  Although this initial advert was smart to focus on hair straightening (as this is far and away the most common reason for buying ghd straighteners), expect future adverts to focus on some of the more adventurous styles that are possible in the comfort of your own bedroom (or boudoir) thanks to the abilities of the ghd IV Styler.

Anyway, if you didn’t see the premier of the new ghd “Rapunzel” advert during the first advert break of last Saturday’s X factor, then here it is for your delectation (do let us know what you think of it in the comments section below):

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ghd Twisted Fairytales - New ghd Twisted Fairytale adverts launching this week

November 8th, 2009

ghd are launching a new advertising campaign this week. The ghd adverts are  based around a  ‘Twisted Fairytales’ concept, and includes characters such as Rapunzel, Red Riding Hood and Cinderella.

Although details are still a bit thin on the ground, we would expect that this ghd Twisted Fairytales concept would involve reimagining classic childrens’ fairy tales for the ghd generation.  Thus expect the axe wield ghd-styled Little Red Riding Hood (pictured above) to be less likely to have to run to daddy to deal with the wicked wolf that is trying to eat her!

The ghd Twisted Fairy Tales campaign is to launch with the the strapline “You can do anything with your hair”.  This is part of ghd’s ongoing attempts to educate the public that ghd hair straighteners can be used for a lot more than just straightening your hair.

Creating twists, flicks and curls, although possible with all models of ghd hair straighteners, have come well into the reach of the ordinary ghd user (as opposed to the ghd Expert hairdresser) since the launch in 2007 of the ghd IV Styler with its improved performance and rounder barrel.

The print and online campaign launches on 10 November while TV goes live on the 13 November.

Marketing Magazine report that earlier this year, ghd appointed Guy Longworth as global brand director and this is the first campaign from him and newly appointed Global ad agency Rainey Kelly Campbell Roalfe/Y&R:

http://marketingmagazine.co.uk/news/964943/Ghd-launches-twisted-fairytales-ad-campaign/

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Exclusive offer from the official ghd website

November 8th, 2009

If you are buying ghd hair straighteners and you want to get an offer that is only found on the official ghd website (ghdhair.com), then you’ll be very interested in the extremely exclusive ghd Purity Pack.  This ghd gift set can only be found on the official ghd hair website, and comes free with every set of hair straighteners that you buy from the official site.

This is one major benefit of shopping for ghd on the ghd homepage (i.e. the website that ghd themselves run) and may, in some people’s eyes, be worth the slight premium that the ghd hair website charges. Indeed, the retail value of the ghd Purity Pack is well in excess of this premium and you get the added piece of mind that comes from purchasing from the ghd hair website operated by Jemella Ltd themselves (the people who run ghd).

The ghd Purity Pack consists of

  • ghd gloss black & white heat resistant case
  • Choose 1 of 4 ghd shampoo & conditioner combinations

The shampoo & conditioner combinations are:

  • ghd Thermodynamics Replenish - for thick or coarse hair
  • ghd Thermodynamics Guardian - for colour treated hair
  • ghd Thermodynamics Elevation - for normal to fine hair
  • ghd Thermodynamics Nurture - for weak/damaged hair

Check it out here.

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The boyfriend’s guide to ghd - coming soon

November 3rd, 2009

Around this time every year we get several emails from guys who have been told to buy a set of ghd hair straighteners for their better half, but are frankly finding the whole ghd hair straighteners “thing” a bit of a nightmare.

This year things are going to be even worse given the fact that legitimate sites are losing the battle for Google rankings to the dozens (and dozens) of counterfeit sites using supposedly “banned” search engine manipulation tactics (although they don’t seem to be getting punished for it at all).

So not only does the newbie ghd shopper have to successfully navigate the various models and offers, but he (or she - the guide is equally applicable to girlfriends, mums, dads, aunties, uncles, grannies, grandads, etc) has to somehow avoid buying a fake set.

All-in-all the challenge for the ghd customer this Christmas is a mighty steep one, so we have worked on a brand new guide that will hopefully make the process much more straightforward and even a fair bit cheaper - we are the definative source for cheap ghds after all!

The guide will cover three main sections:

  • Which ghd hair straightener to buy
  • How to avoid buying a fake
  • Where to buy ghd in the UK

Obviously we already have an extremely popular “fake ghd spotting ” guide so this part of the new guide won’t go into quite as much detail (as visitors can check out our other guide afterwards).  However, the “which ghd hair straightener to buy” section will be entirely new, and will even feature some famous faces (or famous hair styles to be more accurate) to help visitors work out why ghd styler is best for the person they are buying it for.

Of course the “where to buy ghd in the UK” will be slightly self-promoting (given that we honestly are one of the best places to compare and buy ghd hair straighteners). However, we’ll be mentioning the other places that you can buy ghd hair straighteners from (like those old Radio Times adverts that told you that there were other TV listings magazines available).   Of course we want people to use our ghd price comparison tables, but to be honest we just really want to make sure that everyone who buys some ghds this Christmas gets a decent deal on a genuine product, so don’t expect too hard a sell for Compareghd.com.

Anyway, the Christmas ghd buyers guide is looking to be one of the most useful bits of content that we’ve produced, and to celebrate its launch, we’ll be running two exclusive ghd hair straightener competitions to help spread the word, one for UK bloggers and one for UK “tweeters”.

More details will be released along with the ghd buying guide itself later this week.

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Precious ghd - 5 hot new pics of the ghd Precious gift set

October 7th, 2009

Update: The ghd precious is now widely available. Check out our ghd precious price comparison to get the best  possible deal!

Still no official launch date, but already everyone is getting super excited about the new Christmas 2009 ghd Limited Edition, the ghd Precious Hair Straighteners Gift Set.

Anyway as things currently stand we do now know more about what is in the new Precious ghd gift set:

  • Black and silver baroque ghd IV styler
  • Travel hair dryer
  • Heat resistant roll bag ( with specialist styler and hair dryer compartments, and a detatchable heatmat)
  • Exclusive baroque Precious ghd gift box.

And even better! Here are some new photos of the Precious ghd Gift Set:

Precious ghd Gift Set

Precious ghd Gift Set

Precious ghd Roll Bag (with pouches and detatchable heat mat)

Precious ghd Roll Bag (with pouches and detatchable heat mat)

The Baroque ghd Precious

The Baroque ghd Precious

Precious ghd Travel Dryer

Precious ghd Travel Dryer

Precious ghd Gift Set

Precious ghd Gift Set

All images © Jemella Ltd.

You can get loads more information on the Precious ghd hair straightener via our ghd Precious Gift Set Price Comparison (link in the side bar).

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ghd Precious Gift Set

October 6th, 2009

We are super excited about the new ghd Precious Gift Set. With so much doom and gloom about this year, isn’t it great that ghd have decided to treat us to such an opulent and classically designed Limited Edition ghd.

The intricate and deliberately elegant silver and black design on the new Limited Edition ghd hair straightener wouldn’t look out of place amongst the Baroque finery of somewhere like Blenheim Palace.

ghd Precious Hair Straighteners

Baroque Splendour at Blenhiem Palace

The new Baroque ghd hair straightener looks absolutely stunning, with a silver overlay tracing out delicate and intricate patterns in the glossy black ghd hair straightener.

Of course it is not just the ghd Precious hair straighteners themselves that are absolutely stunning.

Our first impressions of the ghd Precious roll bag are very good as well.  Aside from the dazzling sparkle of the stone studded exterior and the bold, oversized shiny black bow, we are also delighted to see ghd continuing with a return to featuring hair care accessories within their ghd Limited Editions.

Although ghd can certainly cut it amongst the most fashionable brands in the World, they are fundamentally a hair care brand and as such, the inclusion of a ghd travel dryer and ghd roll bag with detatchable ghd heat proof mat makes this Christmas 2009 gift set a sure fire sales sensation.

RRP is set at £155, which is the same as last year’s ghd Purple, and represents great value considering what is included in the ghd Precious Christmas gift set.

Whether or not we will see much in the way of discounting by our ghd Approved internet retailers waits to be seen.  Although there were deals to be hand with the ghd Purple, we get the feeling that this is a whole level up in terms of desirability and so we expect a cat fight this Christmas as shoppers fall over themselves to get their hands on a Limited Edition Christmas 2009 ghd Precious Gift Set.

One last point is that after a timely launch of the ghd baby pink IV Styler, the expected mid-October launch of the ghd Precious IV Styler gift set means that there should hopefully be none of the stock and an availability problems that affected the launch of the ghd Purple last time around.

Anyway, there is more info on the new ghd Precious on our main website, along with the first couple of photos we could get our hands on. Much, much more as and when we get it:

ghd Precious Gift Set

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ghd fake seller gets it terribly wrong!

August 27th, 2009

The problem of fake ghds is a massive one and we’ll shortly be publishing a major article on that subject in time for the run up to Christmas.

However, one of the ghd counterfeit websites gave us a real laugh recently when they started selling fake ghd rares. See if you can spot the difference:

The REAL rare ghd styler



The FAKE rare ghd styler

Oh yes that is right, they’ve only gone and made the entire hair straightener leopard skin style. He, he.

Well that is at least one fake ghd that will be reasonably easy to “spot” (sorry we couldn’t help it).

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