ghd has finally retired the “urban angel” / religious imagery adverts that have been the mainstay of their TV and press advertising for their range of ghd hair straighteners.
The new adverts by RKCR/ Y&R represent quite a major departure, and one that we welcome – they show the product! A lot of the previous ghd adverts were very heavy on the film noir cues but reasonably light on ghd hair straighteners or people using them to straighten their hair.
This new advert, although still stunningly shot and featuring a continuation of the smart, sassy, ghd – wielding female lead, actually shows some hair being straightened and also a good close-up of the ghd IV styler itself.
The ethos of these new adverts is summed up in the slogan, “you can do anything with your hair”. This reflects the increased versatility of the ghd IV Styler, that was first introduced as the flagship ghd hair straightener in late 2006, replacing the ghd 3.1b.
The ghd IV Styler has a more rounded barrel and better performance, allowing you to create curls, flicks and waves as well as poker straight hair. Although this initial advert was smart to focus on hair straightening (as this is far and away the most common reason for buying ghd straighteners), expect future adverts to focus on some of the more adventurous styles that are possible in the comfort of your own bedroom (or boudoir) thanks to the abilities of the ghd IV Styler.
Anyway, if you didn’t see the premier of the new ghd “Rapunzel” advert during the first advert break of last Saturday’s X factor, then here it is for your delectation (do let us know what you think of it in the comments section below):
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