This month sees the launch of the new ghd rare Limited Edition hair straightener gift set. The ghd rare is a fabulous glossy black straightener with sparkling gold plates that comes with an uber-trendy animal skin pouch. The launch date is “sometime this May” and with ghds it is always hard to say exactly when new products will be available. Best bet is to keep checking our ghd rare price comparison to find out when you can buy the new ghd’s rare styler.
Across the rest of the hair straightener range, there are plenty of a great bargins to be had, including a ghd IV Styler and ghd Thermal Protector spray for just £95.99, or what about a pink ghd for just £112.99? Given that the RRP of the pink styler was a whopping £135 this really represents a great saving!
Away from the products themselves, April proved to be an interesting month for ghd parent compay, Jemella Ltd. Firstly, we learned that they have called a review of their advertising account and the incumbent agency, TBWA\Manchester, will not be re-pitching for the business. Could this be a result of the controversy that has dogged recent ghd campaigns (although we always thought that was the original idea) or just the new management looking to make a firm break with the past?
Speaking of blasts from the past, original ghd advertising agency, Propaganda and original manufacturer of the hair straighteners themselves, UNIL from Korea are, according to the Drum Magazine, rumoured to be plotting a serious competitor to ghd in the UK hair straightener market. Since ghd was launched in 2000, they’ve virtually had the marketplace to themselves in terms of premium styling irons and the only surprise about this move is that it has taken so long. As the Drum Magazine notes, Martin Penny, the driving force behind the establishment of ghd, left the company earlier this year – which is surely just a coincidence?
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