ghd are launching a new advertising campaign this week. The ghd adverts are based around a ‘Twisted Fairytales’ concept, and includes characters such as Rapunzel, Red Riding Hood and Cinderella.
Although details are still a bit thin on the ground, we would expect that this ghd Twisted Fairytales concept would involve reimagining classic childrens’ fairy tales for the ghd generation. Thus expect the axe wield ghd-styled Little Red Riding Hood (pictured above) to be less likely to have to run to daddy to deal with the wicked wolf that is trying to eat her!
The ghd Twisted Fairy Tales campaign is to launch with the the strapline “You can do anything with your hair”. This is part of ghd’s ongoing attempts to educate the public that ghd hair straighteners can be used for a lot more than just straightening your hair.
Creating twists, flicks and curls, although possible with all models of ghd hair straighteners, have come well into the reach of the ordinary ghd user (as opposed to the ghd Expert hairdresser) since the launch in 2007 of the ghd IV Styler with its improved performance and rounder barrel.
The print and online campaign launches on 10 November while TV goes live on the 13 November.
Marketing Magazine report that earlier this year, ghd appointed Guy Longworth as global brand director and this is the first campaign from him and newly appointed Global ad agency Rainey Kelly Campbell Roalfe/Y&R:
http://marketingmagazine.co.uk/news/964943/Ghd-launches-twisted-fairytales-ad-campaign/
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