Nicky Clarke desiRED Hair Straightener
Well yes if you believe the hype:
"Independent tests on 100 women across the UK showed that, once they were informed of the brand and price of the two models used, 57 per cent preferred the new Nicky Clarke desiRED straighteners to the ghd IV styler."
Of course reading the above statement more carefully you are drawn to the following bit:
"Independent tests on 100 women across the UK showed that, once they were informed of the brand and price of the two models used , 57 per cent preferred the new Nicky Clarke desiRED straighteners to the ghd IV styler."
We can use simple logic to deduce from this statement that BEFORE "they were informed of the brand and price of the two models used" a majority of these 100 women preferred ghd hair straighteners . Which is exactly what we would expect the result to be given that ghd has come out top of pretty much every survey and test in the last 9 years (with most involving considerably more than just 100 women).
The results of the Nicky Clarke desiRED survey are even less surprising when you consider that the comparison was done with a ghd hair straightener costsing £132 RRP against a Nicky Clarke desiRED that cost £89. So customers were basically being asked (once they had expressed an overall preference for ghd) "oh but, do you think that this hair straightener costing £43 less and being promoted by Britain’s most famous name in hairdressing is preferable?" and still they could only manage a 57/43 win.
We can only assume from their use of the £132RRP model (which would have been the ghd IV Styler from the ghd Radiance set we would guess) that they tried it with the REAL comparable RRP of £116.49 for a ghd IV Styler on its own and didn’t like the results, so substituted in the more expensive model (and perhaps forgot to mention all the extra stuff from Benefit that came with the "£132" ghd hair straightener)
The use of the word "preferred" is interesting too as the more obvious choice would be "better". Again we can hazard a guess that their data did not stack up sufficiently to enable them to make the much stronger claim that X% of 100 women thought the Nicky Clarke desiRED Hair Straighteners were BETTER than ghd
Anyway, there can be no doubt that the Nicky Clarke desiRED Hair Straighteners are a good product - why else would someone as respected as Nicky Clarke put his name to them. However, to come out and go head-to-head with the undisputed Queen of hair straighteners so soon (and with such questionable numbers) is perhaps the result of an over-eager PR company trying to generate some buzz (which I suppose has worked since I’ve just blogged 541 words on the subject!)
If you want to check out the Nicky Clarke desiRED Hair Straighteners 
If on the the other hand you want to buy the world’s favourite hair straightener for as little as £95.95 (including up to £20 worth of free goodies), then why not visit our ghd IV Styler price comparison table?
Survey Source: Hello Magazine Website .
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