What a lovely surprise to brighten up a Monday! The new 2010 Limited Edition Pink ghd Gift Set has arrived. At first glance, you’d be forgiven for thinking that someone has made a terrible mistake - it is not a pink ghd, but rather a glossy white ghd hair straightener that is the main feature of this year’s charity gift set.

However, once you give it a moment’s thought, you realise that it is a stroke of genius! Back in 2008, ghd ran their Pure/Dark promotion and it had to be said that the “pure” side won hands down. The glossy white ghd limited edition hair straighteners outsold their black cousins many times over. Indeed, a poll we carried out at the time of over 1000 site visitors showed that the white ghd was the most popular ghd limited edition ever!
So bringing it back with some funky pink plates and lovely pink detailing makes perfect sense - especially when it is also teamed with an extremely on-trend raffia bag as well as a ghd compact mirror, providing a wonder ghd 2010 summer gift set to treat yourself or a friend to. The white ghd hair straightener is based on the multi-award winning ghd IV styler - ghd’s best selling hair straightener.

Yearly, since 2004, ghd has produced in-demand, pink hair straightener gift sets. What makes these even more special is that each and every sale includes a donation to Breakthrough Breast Cancer. The immense popularity of previous models: ghd hot pink, ghd Kiss and baby pink ghds has meant that £3.9m has been raised to help in the fight against breast cancer.

With this in mind, it is great to see the ghd pink returning for 2010. As this is the 6th year that pink ghd straighteners have been available, some might have thought that there would be an element of predictability that would creep into the promotion. However, by merging pink with what many consider to be he most popular ghd straighteners ever - the white ghd hair straighteners, the smart folks over at ghd have reinvigorated the offer in a way that should ensure that 2010 is another mega hit! The new 2010 pink Limited Edition gift set includes: the ghd IV styler in a white gloss finish overlaid with an intricate pink pattern and fun pink ceramic plates; a Pink raffia heat resistant roll bag; and a white compact mirror.

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